Google Shopping ads appear at the top - or side - of a search results page on Google, whenever you search for a product that is sold online (for example, “18k gold wedding rings”).

It is also possible to choose to display only Google Shopping results by clicking on the term “shopping”, below the search box, between the options “All” and “Images”.

Google Shopping ads give people the opportunity to visually compare products, even before they click and go to any website.

Google Shopping is part of Google AdWords, however, some differences are quite striking in relation to the other ad formats of the tool. For example, on Google Shopping, no specific images or text ads are placed. Instead, stores share standardized product data.

This data is the basis of the product boxes, in which the information, which we have already highlighted above, is displayed.

Google Shopping campaigns are set up on the Google Merchant Center platform.

As with traditional Google Ads campaigns, payment occurs in a CPC (cost-per-click) auction process. This means that the shopkeeper himself can stipulate the value of a click for a given search query.

The principle is very simple: the higher the bid, the greater the chance that your offer will be placed in a prominent position, that is, as close to the top as possible.

The payment is only charged when the user clicks on your link, or better, on your ad.

This click takes the potential buyer directly to your online store.

As a result of an update, creating a Google Shopping campaign is now much faster and provides more detailed analysis.